If you asked 1,000 consumers what they think about GMOs

Consumers are obsessed with food. And not just eating and cooking it. They want to know who grew it, where and how.

A big part of the discussion centers on GMOs, Genetically Modified Organisms.

To help our clients understand and better communicate with consumers, Charleston|Orwig recently sponsored research with 1,000 consumers to learn their knowledge and attitudes about GMOs.

Conducted by Datassential, a nationally known research firm, the findings proved very intriguing—and useful for anyone who wants to better understand and communicate with consumers.

Below, we've provided a quick glimpse at some of the findings. For a PDF of the complete overview, enter your email below.

How well do consumers claim to understand GMOs? (Click to reveal percentage)

Sixty-five percent of respondents with a “very in-depth understanding” of GMOs were male. Find out what else is true about this group. (Click question to reveal answer)

26 - 34


49% were
under age 6

Few consumers know the actual percentage of food and beverages on the market that include GMOs. What did consumers claiming "awareness but no understanding" of GMOs think the percentage was? (Select your answer)

Enter your email to receive a PDF of the complete overview.

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