One of the country’s largest ground beef recalls hit in three successive waves over a two-week period causing United Food Group to voluntarily recall 5.7 million pounds of fresh and frozen ground beef potentially contaminated with E. coli bacteria. C|O coordinated national and local media relations from UFG headquarters. In addition, C|O formed a team at the agency to manage all critical communications, including staffing a 24-hour consumer hotline and creating a product-recall Web site.