We take branding seriously. So seriously, in fact, that we’ve gathered a few core philosophies into a list. While every branding opportunity is unique, one or many of these rules always apply.
When developing brands, whatever is the hardest thing to admit is usually the best place to start. For existing brands, that means finding out what people really think. And when starting from scratch, it’s the process of making sure brand aspirations are 100 percent realistic.
Reputation Management
ReputationForward - A Blog About Reputation